Den gode idé

Den gode idé som løser problemene effektivt.

Skrevet av John Emmerling.

Gode ideer på løpende bånd!

Nå behøver du ikke lenger klø deg forgjeves i hodet hver gang du trenger en god ide. I denne boken lærer du å bruke John Emmerlings geniale 6-trinns metode for å finne gode ideer.

John Emmerling påpeker at en ide er nok  - hvis det bare er den riktige. Ved å bruke hans oppfinner-metode, er du nærmest garantert å finne den ideen som skal til i ethvert tilfelle.

Metoden har to store fordeler: Den er lett å bruke og den krever ikke annet utstyr enn papir og blyant.

Forfatteren viser deg imidlertid ikke bare hvordan gode ideer frembringes. Han lærer deg også hvordan du setter de gode ideene ut i livet.

172 sider. Innbundet.

Anmeldelser:
"A lively and informative account of the creative process and how it works by someone who obviously knows. Emmerling has produced a splendid handbook on an absorbing topic."
— George Plimpton, The Paris Review

"Ideas—original, salable, stimulating, amusing ideas—seem simply to pour out of John Emmerling’s head. He has captured the essence of how he works in this book, and you don't need a Harvard MBA to benefit from it."
— Gael Greene, Contributing Editor, New York magazine

NASA Web site
Selecting from among the thousands of books that deal with creativity and innovation, NASA features John's book as one of their "Top 20" books on Creative Problem Solving.

Bill Gates
While preparing to write this book in 1990, John Emmerling interviewed Bill Gates in Redmond, Washington. The subject of the interview: "What Does Bill Gates Do To Spur Innovation and Creativity At Microsoft?"
Read the interview here.

Book summary by publisher, Simon & Schuster
“This lively, inspiring, and invaluable book shows you exactly how to create innovative ideas and then put them into action successfully with measurable results—for you, your career, and your company.

John Emmerling earns his living by generating ideas. In IT ONLY TAKES ONE, he guides you step by step through his simple, proven, six-step process for generating your own ideas and putting them to work. This process, called S.T.R.I.K.E., will start you thinking, give you a clear direction for your thoughts, help you develop an information base, demonstrate a visually oriented way to generate ideas, and finally encourage you to beat the drums, toot your horn, and actually make your new idea happen. According to Emmerling, there is simply no experience on earth more exciting than having an idea—and then making that idea happen.”

Om forfatteren:  
John Emmerling is an author, “innovational speaker,” and a visual facilitator of Visual Brainstorming and SuperS.W.O.T.™ sessions. As a former ad-agency creative director, he facilitates groups by reaching into his creative-director’s tool kit to use quick sketches and graphic exercises. These exercises involve participants and help them explore innovative strategies and generate unexpected ideas.

Emmerling is an experienced advertising and marketing professional. His career began as an award-winning copywriter at Young & Rubicam, working on major national accounts such as Procter & Gamble, Time Inc. and Goodyear. He launched his own ad agency in 1976 and was later elected Secretary/Treasurer and board member of The American Association of Advertising Agencies.

In 2001, he founded the Innovation Consulting Group, Emmerling Communications. The firm does innovation consulting and group facilitation for a number of national enterprises including General Motors, United Airlines, The Wall Street Journal, and the Army War College Foundation.

Simon & Schuster published his business book, It only takes one: How To Create The Right Idea—And Then Make It Happen. The book features face-to-face interviews with many innovators, including material from a lengthy interview with Bill Gates.

Emmerling is a frequent guest opinion columnist for Advertising Age and is working on his second book.